When Editing a Film, It’s all About Emotion, Story and Rhythm

In the entrepreneurial world, amateur video making lacks post-production. Most entrepreneurs shoot and post. Even Facebook lives allow limited editing for videos over 5 minutes. Unfortunately, that is so limited that it doesn't allow for crafting a story through the sculpture of editing. Walter Murch, Academy Award-winning film editor, and sound design theorized how films should be edited to craft a compelling, engaging, and entertaining film, The Rule of Six. Post-production is essential because we will craft the shots into a story and the narrative arch comes to life. In this article, we will focus on his Rule of Six and how it guides us in deciding what to cut in film editing, and you will learn how to make the decisions on what to keep and what to left of the cutting room floor. So yes, some of

August 11th, 2021|

The Top Five Myths When Making Videos

Myth 1: Use the equipment, don’t show it. To look professional, I have to show the equipment, so my audience will know. “I am professional.” I will look like a famous radio host. Radio hosts are on the radio, and sound is the only part broadcast. Radio has no image that accompanies the sound. Showing the equipment distracts you and your content. The main three pieces of equipment often seen within the frame are large microphones attached to a broadcast arm and large headsets and lighting stand. The solution is to position the microphone above or below the frame or to the side of the frame. A professional microphone has areas where it cancels out sound to record clear, focused sound from the source intended. A lavalier is another excellent choice for a microphone. For the headsets, I recommend

July 27th, 2021|

Scopophilia, The Objectification Theory

As children, one of our parents would scold us for starting at a stranger. In film, we call that the gaze, the looking upon another person for long periods of time without a break. The gaze is intrusive and unnerving when not invited. This article will discuss the Male Gaze, theorized by Laura Mulvey, 1975, groundbreaking criticism Visual Pleasure and Narrative Cinema, The Objectification Theory and Jill Soloway, 2020, Female Gaze she describes at Toronto International Film Festival, TIFF. First, we will identify the differences between the male gaze and the female gaze. Then we will explore the Objectification Theory, Towards Understanding Women's Lived Experiences and Mental Health Risks. Finally, conclude why this is important in the amateur videos we make for our businesses and how knowing these theories will elevate them to a professional level. The Male Gaze, Laura

July 16th, 2021|

Photoplay and The Role it Plays in Shaping Our Perceptions

Photoplay and The Role it is Shaping Our Perceptions For some of us, it might feel like the smartphone has been around forever. New technology has long-lasting effects on societies. This article will explore the effects the smartphone has played on our self-image and how its use in two dimensions impacts our self-esteem: the edited image, the selfie, and the immediate distribution of that image. We will explore the paradox between what we have gained from a virtual relationship vs. our in-person relationships. First, let us step back in time to explore some historical events that made the invention of the smartphone possible. In the 1970s, the Federal Communication Commission (FCC) allowed limited competition in long-distance services, including selling network access to alternative service provides, at below-cost rates. Local service was off-limits. The U.S. Justice Department filed an antitrust

May 20th, 2021|

Importance of engaging Audio video consulting while making promotional videos

        Film footage is appreciated by its audio/video quality so you have to achieve higher levels of excellence to make an outstanding film.  A good advertising video will have both these qualities at optimum levels to attract the attention of the target audience. More emphasis is placed on the video that a person may be shooting opposed to the audio and the end result is usually a poor response leading to reduced views. This result will ultimately not produce for you in the world of advertisement and commercial videos. A commercial video is shot and shown to the public in order to garner customer traffic. If it fails to serve its purpose the video maker/promoter suffers the consequences. That is why it is important to have a professional video consulting company to coach you on how to

May 30th, 2019|

How to make professional videos?

      People on average spend more time watching online videos than looking at images or reading text. Video accounts for more than 75% of all online traffic. Meaning, that if you are on the internet you are probably watching a video. Video is highly popular in the world of digital marketing. Whether you are catering to the market by supplying promotional videos or striving to become a professional video maker the following tips on how to make professional videos will help. 

April 19th, 2019|


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