Ingmar Bergman, 1966 film, Persona is about self and emotional contagions.  The ease at which we can absorb others' experiences and identity.  Bergman films are minimalistic in form.  Bergman uses photographic language to advance the narrative.  Of course, Elisabet’s nurse has to be a nun. Bergman dresses the women similarly once they arrive at the beach.  In the cleaning of the mushrooms, both women are wearing plain tops, Elisabet a white turtleneck and Sister Alma a slightly darker button-down blouse.  They both are in straw hats, Elisabet’s lighter in color. They are humming quietly together. Elisabet takes Sister Alma’s hand to inspect it closely when Sister Alma warns of the harm of comparing hands. This is the first indication that Bergman is suggesting they are becoming one. Even though Sister Alma is the voice for both women, their experiences

Jane Campion, a New Zealand filmmaker, is exquisite. The experience of her films has a strong female gaze, as theorized by Jill Soloway at the 2016 Toronto International Film Festival. The female gaze is a subjective camera that intention is to capture the feeling of being seen. It attempts to get inside the protagonist's interiority, mainly when the protagonist is not a cismale, meaning a male person who identifies with his male biological body. Utilized the frame to share and evoke feelings of being in feeling rather than looking at the character. It attempts to bring the audience in synergy with the character's interiority and the director. Soloway will whisper in the ear of her cinematographer during a between takes. It helps her cinematographer embody his emotions, and his feelings take priority over the actions. The idea is to

In the entrepreneurial world, amateur video making lacks post-production. Most entrepreneurs shoot and post. Even Facebook lives allow limited editing for videos over 5 minutes. Unfortunately, that is so limited that it doesn't allow for crafting a story through the sculpture of editing. Walter Murch, Academy Award-winning film editor, and sound design theorized how films should be edited to craft a compelling, engaging, and entertaining film, The Rule of Six. Post-production is essential because we will craft the shots into a story and the narrative arch comes to life. In this article, we will focus on his Rule of Six and how it guides us in deciding what to cut in film editing, and you will learn how to make the decisions on what to keep and what to left of the cutting room floor. So yes, some of

Myth 1: Use the equipment, don’t show it. To look professional, I have to show the equipment, so my audience will know. “I am professional.” I will look like a famous radio host. Radio hosts are on the radio, and sound is the only part broadcast. Radio has no image that accompanies the sound. Showing the equipment distracts you and your content. The main three pieces of equipment often seen within the frame are large microphones attached to a broadcast arm and large headsets and lighting stand. The solution is to position the microphone above or below the frame or to the side of the frame. A professional microphone has areas where it cancels out sound to record clear, focused sound from the source intended. A lavalier is another excellent choice for a microphone. For the headsets, I recommend

As children, one of our parents would scold us for starting at a stranger. In film, we call that the gaze, the looking upon another person for long periods of time without a break. The gaze is intrusive and unnerving when not invited. This article will discuss the Male Gaze, theorized by Laura Mulvey, 1975, groundbreaking criticism Visual Pleasure and Narrative Cinema, The Objectification Theory and Jill Soloway, 2020, Female Gaze she describes at Toronto International Film Festival, TIFF. First, we will identify the differences between the male gaze and the female gaze. Then we will explore the Objectification Theory, Towards Understanding Women's Lived Experiences and Mental Health Risks. Finally, conclude why this is important in the amateur videos we make for our businesses and how knowing these theories will elevate them to a professional level. The Male Gaze, Laura

Photoplay and The Role it is Shaping Our Perceptions For some of us, it might feel like the smartphone has been around forever. New technology has long-lasting effects on societies. This article will explore the effects the smartphone has played on our self-image and how its use in two dimensions impacts our self-esteem: the edited image, the selfie, and the immediate distribution of that image. We will explore the paradox between what we have gained from a virtual relationship vs. our in-person relationships. First, let us step back in time to explore some historical events that made the invention of the smartphone possible. In the 1970s, the Federal Communication Commission (FCC) allowed limited competition in long-distance services, including selling network access to alternative service provides, at below-cost rates. Local service was off-limits. The U.S. Justice Department filed an antitrust