Myth 1: Use the equipment, don’t show it.
To look professional, I have to show the equipment, so my audience will know.
“I am professional.” I will look like a famous radio host. Radio hosts are on the radio, and sound is the only part broadcast. Radio has no image that accompanies the sound. Showing the equipment distracts you and your content.
The main three pieces of equipment often seen within the frame are large microphones attached to a broadcast arm and large headsets and lighting stand. The solution is to position the microphone above or below the frame or to the side of the frame. A professional microphone has areas where it cancels out sound to record clear, focused sound from the source intended. A lavalier is another excellent choice for a microphone. For the headsets, I recommend using small earbuds or nothing at all. The on-camera person doesn’t have to run all the equipment.
The light stands, again should not be seen inside the frame. Most often, it is an oversight. Instead, the light is positioned behind the scene, and the stand is visible within the frame. Again, good lighting is about sculpting the light and utilizing the highlights and shadows.
Myth 2: Forget blocking and planning. Let’s do it!
Forgetting to block or plan a video won’t affect my product.
A rushed job looks rushed, messy and unprofessional. The most frequent thought is to use a room divider as a backdrop to hide the mess.
It does hide the mess but doesn’t achieve the meaning you intend. A tight space around you creates an anxious feeling for your audience. If you are a coach, your leads will feel anxious, and the” the like, know and trust” factor will diminish, and they will click by you faster.
Tidy up your space, plan out the mise en scène (everything within the frame). Move your furniture and create a dedicated space for your filming. Have some distance between you and the back wall.
The Know, Like, and Trust factor needs space and air to breathe in those feelings.
Myth 3: My coach told me to do it, and here I am doing it!
Showing your audience, you are taking a risk doesn’t get you the outcome you are trying to achieve. You have 2.7 seconds to capture your audience’s attention, don’t squander it showing your audience what a risk taker you are. We are in the business of risk-taking, no need to show it. Think in terms of “Ready, Set, Action!” When you get to “Action,” jump right into your content.
René Estes, The Video Mentor Reneestes.com